Marketing today is not just about Selling only; it is all about selling products plus service, experience, and brand image, which are areas accentuated with the help of Customer-centric strategy. So what is Customer-Centric Strategy? A customer- Centric Strategy is a way of taking your business to heights by emphasizing making customers' experiences more positive. Understanding your customers' needs/expectations can help you make better business decisions and achieve business goals sooner. It increases sales and the loyalty and trust towards the business.
Is customer-centric strategy even worth it for the present market?
Most of our industries have a consumer-led economy affected by the frenzy of feedback on social media. One can say that this era, in fact, has been endorsed by the Counts and Comments in social media. A report by Econsultancy reflects that 58% of responses preferred customer-centric to establish a truly "digital-native" culture. In addition, with the customer-centric strategy, you can define and design what the customer will experience and direct their positive comments and feedback towards your side. With this customer-centric strategy, the whole business model is organized and optimized around customer needs and management. And for customer management, nothing is better than CRM Solution.